Ad Variations & Creative Testing
Fifteen variants from one build: hooks, formats, copy and end cards, ready for testing, without producing the film fifteen times.
Ad Variations & Creative Testing
Fifteen variants from one build: hooks, formats, copy and end cards, ready for testing, without producing the film fifteen times.
Ad Variations & Creative Testing
Fifteen variants from one build: hooks, formats, copy and end cards, ready for testing, without producing the film fifteen times.
Ad Variations & Creative Testing
Fifteen variants from one build: hooks, formats, copy and end cards, ready for testing, without producing the film fifteen times.
600+
PROJECTS DELIVERED
Delivered by the team across live action, VFX, 3D & AI
12+
MARKETS DELIVERED
Campaigns localised across markets
10+
YEARS IN PRODUCTION
Team experience across commercials, films & series
48 H
CONCEPT TURNAROUND
From brief to first treatment
3.8B+
CONTENT VIEWS
Work by the team, seen across platforms worldwide
15+
LICENSED PLATFORMS
Commercial licences across AI, 3D and post
50+
BRANDS & AGENCIES
Worked with by the team, from startups to enterprise
5
ORIGINAL IP FILMS
Developed and finished in our own pipeline
600+
PROJECTS DELIVERED
Delivered by the team across live action, VFX, 3D & AI
12+
MARKETS DELIVERED
Campaigns localised across markets
10+
YEARS IN PRODUCTION
Team experience across commercials, films & series
48 H
CONCEPT TURNAROUND
From brief to first treatment
3.8B+
CONTENT VIEWS
Work by the team, seen across platforms worldwide
15+
LICENSED PLATFORMS
Commercial licences across AI, 3D and post
50+
BRANDS & AGENCIES
Worked with by the team, from startups to enterprise
5
ORIGINAL IP FILMS
Developed and finished in our own pipeline
600+
PROJECTS DELIVERED
Delivered by the team across live action, VFX, 3D & AI
50+
BRANDS & AGENCIES
Worked with by the team, from startups to enterprise
15+
LICENSED PLATFORMS
Commercial licences across AI, 3D and post
10+
YEARS IN PRODUCTION
Team experience across commercials, films & series
12+
MARKETS DELIVERED
Campaigns localised across markets
5
ORIGINAL IP FILMS
Developed and finished in our own pipeline
3.8B+
CONTENT VIEWS
Work by the team, seen across platforms worldwide
48 H
CONCEPT TURNAROUND
From brief to first treatment
600+
PROJECTS DELIVERED
Delivered by the team across live action, VFX, 3D & AI
10+
YEARS IN PRODUCTION
Team experience across commercials, films & series
3.8B+
CONTENT VIEWS
Work by the team, seen across platforms worldwide
50+
BRANDS & AGENCIES
Worked with by the team, from startups to enterprise
12+
MARKETS DELIVERED
Campaigns localised across markets
48 H
CONCEPT TURNAROUND
From brief to first treatment
15+
LICENSED PLATFORMS
Commercial licences across AI, 3D and post
5
ORIGINAL IP FILMS
Developed and finished in our own pipeline
ABOUT THE SERVICE
Service details
What this service covers, how we work, what you receive and how the scope is estimated.
01
What ad variations and creative testing production is
Ad variations and creative testing production delivers the volume performance marketing actually needs: hooks, formats, copy versions and end cards produced systematically from one build, ready for A/B testing on Meta and TikTok, from 2,500 EUR per set. Fifteen variants without producing the film fifteen times, and without the quality collapse that usually comes with volume.
03
What you receive
A named, organised variant set mapped to the test matrix: hooks and openings, duration and format splits, copy and end-card versions, packaged per platform spec for your ads manager. When results come back, the next set iterates on winners, which is where testing starts compounding instead of just spending.
05
Cost and timeline
From 2,500 EUR per variation set, quoted as a fixed estimate on the matrix. A first set typically delivers in one to two weeks; iteration sets on an existing build turn around in days, which is what keeps pace with a weekly testing cadence.
02
How a variation set is built
It starts with a test plan, not a render queue: which variables are worth testing, hooks, openings, claims, formats, CTAs, and what each variant must isolate. The base creative is built once, with locked references; variants are then produced against the matrix, so differences are deliberate and readable in the results. Everything finishes through the same pipeline, so variant twelve holds the same standard as the hero.
04
When it is the right choice
When media spend is real and creative is the bottleneck: performance teams that know targeting cannot save a weak hook, brands scaling on Meta and TikTok, agencies that promised testing velocity their production cannot deliver. If you need one great brand ad rather than a matrix, start with social video ads instead.
01
What ad variations and creative testing production is
Ad variations and creative testing production delivers the volume performance marketing actually needs: hooks, formats, copy versions and end cards produced systematically from one build, ready for A/B testing on Meta and TikTok, from 2,500 EUR per set. Fifteen variants without producing the film fifteen times, and without the quality collapse that usually comes with volume.
02
How a variation set is built
It starts with a test plan, not a render queue: which variables are worth testing, hooks, openings, claims, formats, CTAs, and what each variant must isolate. The base creative is built once, with locked references; variants are then produced against the matrix, so differences are deliberate and readable in the results. Everything finishes through the same pipeline, so variant twelve holds the same standard as the hero.
03
What you receive
A named, organised variant set mapped to the test matrix: hooks and openings, duration and format splits, copy and end-card versions, packaged per platform spec for your ads manager. When results come back, the next set iterates on winners, which is where testing starts compounding instead of just spending.
04
When it is the right choice
When media spend is real and creative is the bottleneck: performance teams that know targeting cannot save a weak hook, brands scaling on Meta and TikTok, agencies that promised testing velocity their production cannot deliver. If you need one great brand ad rather than a matrix, start with social video ads instead.
05
Cost and timeline
From 2,500 EUR per variation set, quoted as a fixed estimate on the matrix. A first set typically delivers in one to two weeks; iteration sets on an existing build turn around in days, which is what keeps pace with a weekly testing cadence.
Selected work
The work our clients allowed us to publish. Most white-label projects stay out of here, which is the point.
Selected work
The work our clients allowed us to publish. Most white-label projects stay out of here, which is the point.
Selected work
The work our clients allowed us to publish. Most white-label projects stay out of here, which is the point.
Selected work
The work our clients allowed us to publish. Most white-label projects stay out of here, which is the point.
HOW IT WORKS
Four steps, one point of contact
From brief to master, one person runs it: the one who scoped the work and will sign off the master.
Brief
You send the brief, references and brand assets.
REPLY WITHIN 24 HOURS
Brief
You send the brief, references and brand assets.
REPLY WITHIN 24 HOURS
Concept
Treatment, storyboard and locked references. You approve the film before a frame is generated.
FIXED ESTIMATE
Concept
Treatment, storyboard and locked references. You approve the film before a frame is generated.
FIXED ESTIMATE
Production
Generation, 3D and live plates where needed, directed by the same senior team throughout.
SENIOR-LED
Production
Generation, 3D and live plates where needed, directed by the same senior team throughout.
SENIOR-LED
Delivery
Edit, grade, sound, every format in the media plan. Two rounds, defined up front.
BROADCAST-READY
Delivery
Edit, grade, sound, every format in the media plan. Two rounds, defined up front.
BROADCAST-READY
What it costs, by what you need
Fixed estimate before production begins. Scope, deliverables, revision rounds and timeline set in writing.
Questions & answers
Questions before we start
Short answers. The long ones are in the estimate.
How long does an AI commercial take?
Four to six weeks from approved brief to master, depending on deliverable count. Concept and references take the first week; that is where most of the time saved against a shoot comes from.
Who owns the rights?
You do, under the terms agreed in the estimate. Every film is produced on licensed tools with a documented production record, and we sign the same usage terms a traditional production would.
Do you also shoot?
Yes. When the brief needs a real performance or a real product on camera, we shoot it and extend it with AI, 3D and VFX in the same pipeline.
What if the client wants changes?
Two revision rounds are defined before production begins. Anything beyond that is quoted separately before it is produced, never invoiced as a surprise.
Can it run on TV?
Yes. Every film is finished to broadcast specification, with loudness, colour and metadata checked before delivery. Several of the films above have aired in Poland.
Reviews
What they said afterwards
What they said afterwards
Brands & agencies
What they said afterwards
Founders, producers and creative directors from brands, agencies and production companies in Poland, the EU and the US.
Founders, producers and creative directors from brands and agencies in Poland, the EU and the US - the people who sign off the work, not the people who brief it.
Blazej Baar
Founder & Executive Producer
HIGHNOON/PL
AI25 combined strong creative thinking with smooth, reliable execution, bringing bold ideas to life with precision and craft.
Noam Meshulam
Founder
Pitchi Poy Animation Productions
AI25 brought a fresh perspective to the production, finding smart ways to combine new AI tools with a strong visual approach.
Michał Pieńkowski
Producer, Co-Founder & CEO
Garaż Miejsce Filmowe
AI25 was a reliable creative partner, combining new technology with a real understanding of film production and advertising.
Michał Krygier
Co-Founder & Creative Director
Punchline Agency
AI25 got the idea immediately and translated it into polished visuals that sat naturally inside the campaign.
Raphaelle Mahieu
Managing Director
forceMajeure Creative Agency
We worked with AI25 on content for an FMCG brand. They brought a strong mix of creative thinking and reliable execution.
Matt Szymanowski
CEO & Film Director
Bear & Bot
AI25 blends creative vision with production skill to turn bold AI ideas into cinematic work.
Maciek Maciejewski
Co-Founder & Creative Director
pro/porcja
AI25 read the brief instantly and turned it into something fresh, sharp and beautifully executed.
Mariusz Pietkiewicz
Producer & CEO
M5 Film
AI25 brought fresh ideas and delivered exactly what we needed, quickly and professionally.
Andi Akwa
CEO
JGGL
AI25 saw where we wanted to go, brought strong creative input, and made the whole process easy.
Snejana Barteneva
Co-Founder & Creative Director
CROSS X BODO
They really got our visual direction and made the whole process feel smooth, creative and easy.
Noam Meshulam
Founder
Pitchi Poy Animation Productions
AI25 brought a fresh perspective to the production, finding smart ways to combine new AI tools with a strong visual approach.
Michał Pieńkowski
Producer, Co-Founder & CEO
Garaż Miejsce Filmowe
AI25 was a reliable creative partner, combining new technology with a real understanding of film production and advertising.
Michał Krygier
Co-Founder & Creative Director
Punchline Agency
AI25 got the idea immediately and translated it into polished visuals that sat naturally inside the campaign.
Raphaelle Mahieu
Managing Director
forceMajeure Creative Agency
We worked with AI25 on content for an FMCG brand. They brought a strong mix of creative thinking and reliable execution.
Matt Szymanowski
CEO & Film Director
Bear & Bot
AI25 combines strong creative direction with real production expertise, turning ambitious AI ideas into polished, cinematic work.
Maciek Maciejewski
Co-Founder & Creative Director
pro/porcja
AI25 read the brief instantly and turned it into something fresh, sharp and beautifully executed.
Mariusz Pietkiewicz
Producer & CEO
M5 Film
AI25 brought fresh ideas and delivered exactly what we needed, quickly and professionally.
Andi Akwa
CEO
JGGL
AI25 saw where we wanted to go, brought strong creative input, and made the whole process easy.
Snejana Barteneva
Co-Founder & Creative Director
CROSS X BODO
They really got our visual direction and made the whole process feel smooth, creative and easy.
Noam Meshulam
Founder
Pitchi Poy Animation Productions
AI25 brought a fresh perspective to the production, finding smart ways to combine new AI tools with a strong visual approach.
Michał Pieńkowski
Producer, Co-Founder & CEO
Garaż Miejsce Filmowe
AI25 was a reliable creative partner, combining new technology with a real understanding of film production and advertising.
Michał Krygier
Co-Founder & Creative Director
Punchline Agency
AI25 got the idea immediately and translated it into polished visuals that sat naturally inside the campaign.
Raphaelle Mahieu
Managing Director
forceMajeure Creative Agency
We worked with AI25 on content for an FMCG brand. They brought a strong mix of creative thinking and reliable execution.
Matt Szymanowski
CEO & Film Director
Bear & Bot
AI25 combines strong creative direction with real production expertise, turning ambitious AI ideas into polished, cinematic work.
Maciek Maciejewski
Co-Founder & Creative Director
pro/porcja
AI25 read the brief instantly and turned it into something fresh, sharp and beautifully executed.
Mariusz Pietkiewicz
Producer & CEO
M5 Film
AI25 brought fresh ideas and delivered exactly what we needed, quickly and professionally.
Andi Akwa
CEO
JGGL
AI25 saw where we wanted to go, brought strong creative input, and made the whole process easy.
Snejana Barteneva
Co-Founder & Creative Director
CROSS X BODO
They really got our visual direction and made the whole process feel smooth, creative and easy.
Send us a brief
Start with a real brief rather than a call about capabilities. We reply with a fixed estimate, not a range.
100% job success
Job Success Score across completed contracts
Featured work
Work by the team, featured on the platform
Claimed profile & 5/5 client rating
Claimed profile
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Send us a brief
Start with a real brief rather than a call about capabilities. We reply with a fixed estimate, not a range.
100% job success
Job Success Score across completed contracts
Featured work
Work by the team, featured on the platform
Claimed profile & 5/5 client rating
Claimed profile
Listed & research-verified company
Verified
Verified Company & trusted by clients
Verified client reviews
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By submitting you agree to our Privacy Policy
Send us a brief
Start with a real brief rather than a call about capabilities. We reply with a fixed estimate, not a range.
100% job success
Job Success Score across completed contracts
Featured work
Work by the team, featured on the platform
Claimed profile & 5/5 client rating
Claimed profile
Listed & research-verified company
Verified
Verified Company & trusted by clients
Verified client reviews
Verified
Verified Agency Profile
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Section 2 signatory
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By submitting you agree to our Privacy Policy
Send us a brief
Start with a real brief rather than a call about capabilities. We reply with a fixed estimate, not a range.
100% job success
Job Success Score across completed contracts
Featured work
Work by the team, featured on the platform
Claimed profile & 5/5 client rating
Claimed profile
Listed & research-verified company
Verified
Verified Company & trusted by clients
Verified client reviews
Verified
Verified Agency Profile
Verified agency profile
🇪🇺
Section 2 signatory
AI transparency code. Voluntary commitment.
By submitting you agree to our Privacy Policy