Prostamol

A commercial for Berlin-Chemie Menarini's Prostamol, directed by Adrian Chudek in a hybrid AI workflow. The film was shot in live action and extended with generative AI in post, so the performances and the product stay photographed while the world around them is built and finished with AI tools. It is a category that usually plays safe; the hybrid route was used to give a standard pharmaceutical brief more scale and atmosphere than a conventional shoot day would allow. Delivered as a 30-second broadcast cut. A behind-the-scenes film on the hybrid AI process was published alongside it.