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Live-action

AI VFX

3D

Motion design

Compositing

Product

TVC

Hybrid

Clear Drop

Description

A hybrid commercial for Clear Drop, a company building home appliances that compact soft plastics and process organic waste. The production combined live-action home scenes, 3D product visualisation, generative AI environments and 2D motion design inside one pipeline. A CGI cutaway makes the compaction mechanism readable in seconds, while the graphic layer carries recycling statistics, the 10:1 compacting ratio. The result reads closer to a technology commercial than an appliance film, with filmed footage, renders and generated material held inside one visual language.

Published

Sep 15, 2026

Duration

01:18

Scope

Hybrid commercial, live-action production, 3D product visualisation, motion design and finishing.

Tools / pipeline

Live-action plates, generative AI, 3D CGI, 2D motion design, compositing, colour and sound.

Credits

Client: Clear Drop. Production, AI, 3D and post-production: AI25.Studio.

AI disclosure

Made with AI.