Clear Drop

A hybrid commercial for Clear Drop, a company building home appliances that compact soft plastics and process organic waste. The production combined live-action home scenes, 3D product visualisation, generative AI environments and 2D motion design inside one pipeline. A CGI cutaway makes the compaction mechanism readable in seconds, while the graphic layer carries recycling statistics, the 10:1 compacting ratio. The result reads closer to a technology commercial than an appliance film, with filmed footage, renders and generated material held inside one visual language.