Live-action
AI VFX
3D
Compositing
TVC
FMCG
Product
Food
Felix Crispers
Description
For the Felix Crispers campaign, AI25.Studio created close-up nuts, vegetable textures and pollen in motion, then composited the generated elements into the final live-action spot. The approach removed the need to build every asset through a traditional CG pipeline. Green- and blue-screen plates gave the team a controlled base, while AI generation and compositing handled the food detail, movement and integration required by the campaign. The finished elements sit inside the photographed footage without changing its visual language, frame by frame.
Published
April 2026
Duration
00:15
Scope
AI-generated food and product elements, AI VFX and final compositing.
Tools / pipeline
Generative AI, green- and blue-screen plates, compositing and finishing.
Credits
Director: Alex Pak Production Company: HIGHNOON/PL AI VFX & 3D Effects: AI25.Studio Producers: Błażej Baar, Katarzyna Maciejewska, Patrycja Procner, Julia Markiewicz DOP: Kajetan Plis Photo: Dorota Szulc 1st AD: Michal Manka Cast: Julia Rosenthal | Astral Models, Jake Foryś | X-Management, Aleksandra Sochacka, Giorgio Varipapa | Casting Studio Casting: ZZ Casting Costume Design: Susi Clay Costume Assistant: Aleksandra Dąbrowska Set Designer: Nina Utrata Props: Star Event Food Styling: Ania Zięciowska MUA & Hair: Aga Wilk MUA Assistant: Julia Nykiel Video Content: Julia Kaźmierczak Camera Assistant: Michał Cholewiński Focus Puller: Tomasz Kowalski Video Assistant: Marek Michalak Photo Assistants: Paweł Szczegryn & Kamil Ślaziński | Daylight Studio Gaffer: Krzysztof Głaszczka Lighting: Jan Niedźwiecki, Adam Dąbrowski, Mariusz Pieńkos, Adam Zdunek, Maciej Konopczyński | Heliograf Camera Equipment: ATM Robot Operation: Rafał Hrehoruk, Aneta Możdżyńska | Scorpio Team On-Call: Yellowóz Transport: Bus Brothers - Piotr Waś Catering: Maciej Szaszkiewicz Generator & Facilities: Sebastian Żakowski Edit: Sasha Ponyal Color Grading: Szymon Obrostek Studio: Black Photon Online: Tytus Aleksandrowicz Music: xx.sound Sound Design: Ucho Studio
AI disclosure
Made with AI.
