Lidl Fin Carré

A digital campaign for Lidl's Fin Carré chocolate, directed by Adrian Chudek for GPD. The whole film hangs on one deceptively simple question: how do you actually pronounce Fin Carré. The campaign's answer is that you pronounce it with pleasure. Performance, production design and visual humour turn the brand name itself into the punchline, with the ambiguity played deliberately straight. Shot over two days across three locations and released on 5 November 2024.