Don't Be an Internet Troll

Description

A national anti-disinformation campaign for Poland's Ministry of Digital Affairs and NASK, directed by Adrian Chudek. Ordinary users see an unverified claim, pass it on, and physically begin turning into trolls. Every frame was shot in live action and then transformed through a hybrid AI and VFX workflow, so each grotesque figure keeps a photographed base underneath. Wide lenses and a squarer aspect ratio push the distortion of the space, with references running from Prisoner of Azkaban and Alice in Wonderland to Dune. The 30-second spot ran on TV, radio and online.

Published

Apr 22, 2025

Duration

0:30

Scope

Direction

Tools / pipeline

Live-action plates, generative AI, VFX, compositing and finishing

Credits

Client: Ministry of Digital Affairs Poland / NASK Director: Adrian Chudek / HART Warsaw DOP: Jakub Jakielaszek Producer: Marta Habior Production: No Sugar Films Creative agency: Fabryka Komunikacji Społecznej Creative campaign coordinator: Marek Krężel / Fabryka Komunikacji Społecznej Post-production: AIOPOST Make-up: Magdalena Tarka, Klaudyna Góralska Character make-up: Julia Hebel, Kacper Styczyński, Zuza Zakrzewska, Katarzyna Berć-Buchowicz

AI disclosure

Made with AI.