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Live-action

AI VFX

Hybrid

TVC

Food

Compositing

Iss, was dir schmeckt

Description

A hybrid AI and live-action television commercial for the German market, produced with director and producer Matt Szymanowski at Bear & Bot creative lab. Filmed performance was combined with AI-generated environments and visual elements designed to share one photographic language. The technology was treated as a controlled extension of the shoot, supporting the story without drawing attention to the seam between sources. The broadcast film established an early working model for the more advanced hybrid pipelines AI25.Studio uses today.

Published

April 2026

Duration

00:30

Scope

Hybrid AI production, live-action integration, compositing and post-production.

Tools / pipeline

Live action, generative AI, compositing, edit, colour and sound.

Credits

Director and producer: Matt Szymanowski. Creative partner: Bear & Bot. AI production: AI25.Studio.

AI disclosure

Made with AI.