AI production
TVC
Pharma
Characters
Art direction
Editing
Color
Post-production
Adamed Maxon
Description
A hyperreal AI commercial for Adamed Maxon. The work centred on the details that usually expose synthetic imagery: light across skin, imperfect surfaces, micro-movement and natural timing. AI25.Studio treated those elements as production decisions, then carried the selected shots through post-production for broadcast delivery. The finished film keeps the technology behind the performance. It reads as a human commercial first, with AI serving the image rather than becoming the subject of it.
Published
May 2026
Duration
01:18
Scope
AI production and post-production for a television commercial.
Tools / pipeline
Generative AI, art direction, compositing, editing, colour and finishing.
Credits
Client: Adamed (Maxon). Production partner: M5 Film. Director: Adrian Chudek. AI production and post-production: AI25.Studio.
AI disclosure
Made with AI.
