Aspirin C

Description

A lifestyle-driven Aspirin C campaign for Bayer, directed by Adrian Chudek and released across six European markets. A young couple is about to leave for the weekend when a cold tries to derail the trip. The idea inverts the usual pharmaceutical setup: it is not the cold that ruins the plan, it is Aspirin C that ruins the cold. An Italian-inspired visual language was built inside a Polish production, aimed at a younger audience than the category normally addresses. The campaign ran on TVP, Polsat and TVN, with digital across YouTube, Instagram and TikTok. Garaż handled both video and photo production.

Published

Oct 14, 2025

Duration

0:30

Scope

Direction

Tools / pipeline

Live-action production and post.

Credits

AI25.Studio

Source

Client: Bayer / Aspirin C Director: Adrian Chudek / HART Warsaw Creative agency: MullenLowe Warsaw Agency creative team: Katarzyna Kotowska (senior copywriter), Grzegorz Kluczykowski (senior art director) / MullenLowe Warsaw Production: Garaż Miejsce Filmowe Producer: Michał Pieńkowski Post-production: Badi Badi / Tomasz Paziewski Music: Marek Domański Media planning and buying: MediaCom Client team: Magdalena Kozłowska, Paweł Świstak / Bayer