Live-Action Production & Direction
When the brief needs a real performance or a real product, we shoot it. Directed by our directing partner, produced by our crew, finished in our pipeline.
Live-Action Production & Direction
When the brief needs a real performance or a real product, we shoot it. Directed by our directing partner, produced by our crew, finished in our pipeline.
Live-Action Production & Direction
When the brief needs a real performance or a real product, we shoot it. Directed by our directing partner, produced by our crew, finished in our pipeline.
Live-Action Production & Direction
When the brief needs a real performance or a real product, we shoot it. Directed by our directing partner, produced by our crew, finished in our pipeline.
600+
PROJECTS DELIVERED
Delivered by the team across live action, VFX, 3D & AI
12+
MARKETS DELIVERED
Campaigns localised across markets
10+
YEARS IN PRODUCTION
Team experience across commercials, films & series
48 H
CONCEPT TURNAROUND
From brief to first treatment
3.8B+
CONTENT VIEWS
Work by the team, seen across platforms worldwide
15+
LICENSED PLATFORMS
Commercial licences across AI, 3D and post
50+
BRANDS & AGENCIES
Worked with by the team, from startups to enterprise
5
ORIGINAL IP FILMS
Developed and finished in our own pipeline
600+
PROJECTS DELIVERED
Delivered by the team across live action, VFX, 3D & AI
12+
MARKETS DELIVERED
Campaigns localised across markets
10+
YEARS IN PRODUCTION
Team experience across commercials, films & series
48 H
CONCEPT TURNAROUND
From brief to first treatment
3.8B+
CONTENT VIEWS
Work by the team, seen across platforms worldwide
15+
LICENSED PLATFORMS
Commercial licences across AI, 3D and post
50+
BRANDS & AGENCIES
Worked with by the team, from startups to enterprise
5
ORIGINAL IP FILMS
Developed and finished in our own pipeline
600+
PROJECTS DELIVERED
Delivered by the team across live action, VFX, 3D & AI
50+
BRANDS & AGENCIES
Worked with by the team, from startups to enterprise
15+
LICENSED PLATFORMS
Commercial licences across AI, 3D and post
10+
YEARS IN PRODUCTION
Team experience across commercials, films & series
12+
MARKETS DELIVERED
Campaigns localised across markets
5
ORIGINAL IP FILMS
Developed and finished in our own pipeline
3.8B+
CONTENT VIEWS
Work by the team, seen across platforms worldwide
48 H
CONCEPT TURNAROUND
From brief to first treatment
600+
PROJECTS DELIVERED
Delivered by the team across live action, VFX, 3D & AI
10+
YEARS IN PRODUCTION
Team experience across commercials, films & series
3.8B+
CONTENT VIEWS
Work by the team, seen across platforms worldwide
50+
BRANDS & AGENCIES
Worked with by the team, from startups to enterprise
12+
MARKETS DELIVERED
Campaigns localised across markets
48 H
CONCEPT TURNAROUND
From brief to first treatment
15+
LICENSED PLATFORMS
Commercial licences across AI, 3D and post
5
ORIGINAL IP FILMS
Developed and finished in our own pipeline
ABOUT THE SERVICE
Service details
What this service covers, how we work, what you receive and how the scope is estimated.
01
What live-action production and direction covers
Live-action production and direction is the camera side of the studio: real shoots in Poland, directed by our directing partner Adrian Chudek, a commercial director with recognition at Effie, MIXX, KTR and Berlin Commercial, produced by our crew and finished in the same pipeline as everything else we make. TV spots, brand films and performance-led work for brands and agencies in Poland, the EU and the US.
03
What you receive
A finished film to broadcast specification: hero cut, formats and cutdowns per the media plan, graded, mixed and mastered in-house. Production paperwork, licensing and delivery handled end to end, with one point of contact from brief to master.
05
Cost and timeline
Quoted per brief as a fixed estimate: shoot scale, cast, locations and finishing defined in writing before production. A single-day commercial shoot typically runs three to five weeks from brief to master, with the concept phase inside the first week.
02
How a shoot runs with us
The same discipline as our AI work, in the other direction: treatment first, previz where it earns its cost, a locked shot list, then a set run by people who have shot broadcast work for brands like Orange, Bayer and Lidl. Because post, VFX and AI extension live in the same studio, plates are shot with the finish in mind, and the director who called the take signs off the master.
04
When to shoot rather than generate
When the film rests on a real performance, a product that must be exact, food, faces, hands, or the credibility only a camera brings. We say shoot when the brief needs it and generate when it does not, because both routes are ours; the estimate tells you which and why, before production.
01
What live-action production and direction covers
Live-action production and direction is the camera side of the studio: real shoots in Poland, directed by our directing partner Adrian Chudek, a commercial director with recognition at Effie, MIXX, KTR and Berlin Commercial, produced by our crew and finished in the same pipeline as everything else we make. TV spots, brand films and performance-led work for brands and agencies in Poland, the EU and the US.
02
How a shoot runs with us
The same discipline as our AI work, in the other direction: treatment first, previz where it earns its cost, a locked shot list, then a set run by people who have shot broadcast work for brands like Orange, Bayer and Lidl. Because post, VFX and AI extension live in the same studio, plates are shot with the finish in mind, and the director who called the take signs off the master.
03
What you receive
A finished film to broadcast specification: hero cut, formats and cutdowns per the media plan, graded, mixed and mastered in-house. Production paperwork, licensing and delivery handled end to end, with one point of contact from brief to master.
04
When to shoot rather than generate
When the film rests on a real performance, a product that must be exact, food, faces, hands, or the credibility only a camera brings. We say shoot when the brief needs it and generate when it does not, because both routes are ours; the estimate tells you which and why, before production.
05
Cost and timeline
Quoted per brief as a fixed estimate: shoot scale, cast, locations and finishing defined in writing before production. A single-day commercial shoot typically runs three to five weeks from brief to master, with the concept phase inside the first week.
Selected work
The work our clients allowed us to publish. Most white-label projects stay out of here, which is the point.
Selected work
The work our clients allowed us to publish. Most white-label projects stay out of here, which is the point.
Selected work
The work our clients allowed us to publish. Most white-label projects stay out of here, which is the point.
Selected work
The work our clients allowed us to publish. Most white-label projects stay out of here, which is the point.
HOW IT WORKS
Four steps, one point of contact
From brief to master, one person runs it: the one who scoped the work and will sign off the master.
Brief
You send the brief, references and brand assets.
REPLY WITHIN 24 HOURS
Brief
You send the brief, references and brand assets.
REPLY WITHIN 24 HOURS
Concept
Treatment, storyboard and locked references. You approve the film before a frame is generated.
FIXED ESTIMATE
Concept
Treatment, storyboard and locked references. You approve the film before a frame is generated.
FIXED ESTIMATE
Production
Generation, 3D and live plates where needed, directed by the same senior team throughout.
SENIOR-LED
Production
Generation, 3D and live plates where needed, directed by the same senior team throughout.
SENIOR-LED
Delivery
Edit, grade, sound, every format in the media plan. Two rounds, defined up front.
BROADCAST-READY
Delivery
Edit, grade, sound, every format in the media plan. Two rounds, defined up front.
BROADCAST-READY
What it costs, by what you need
Fixed estimate before production begins. Scope, deliverables, revision rounds and timeline set in writing.
Questions & answers
Questions before we start
Short answers. The long ones are in the estimate.
How long does an AI commercial take?
Four to six weeks from approved brief to master, depending on deliverable count. Concept and references take the first week; that is where most of the time saved against a shoot comes from.
Who owns the rights?
You do, under the terms agreed in the estimate. Every film is produced on licensed tools with a documented production record, and we sign the same usage terms a traditional production would.
Do you also shoot?
Yes. When the brief needs a real performance or a real product on camera, we shoot it and extend it with AI, 3D and VFX in the same pipeline.
What if the client wants changes?
Two revision rounds are defined before production begins. Anything beyond that is quoted separately before it is produced, never invoiced as a surprise.
Can it run on TV?
Yes. Every film is finished to broadcast specification, with loudness, colour and metadata checked before delivery. Several of the films above have aired in Poland.
Reviews
What they said afterwards
What they said afterwards
Brands & agencies
What they said afterwards
Founders, producers and creative directors from brands, agencies and production companies in Poland, the EU and the US.
Founders, producers and creative directors from brands and agencies in Poland, the EU and the US - the people who sign off the work, not the people who brief it.
Blazej Baar
Founder & Executive Producer
HIGHNOON/PL
AI25 combined strong creative thinking with smooth, reliable execution, bringing bold ideas to life with precision and craft.
Noam Meshulam
Founder
Pitchi Poy Animation Productions
AI25 brought a fresh perspective to the production, finding smart ways to combine new AI tools with a strong visual approach.
Michał Pieńkowski
Producer, Co-Founder & CEO
Garaż Miejsce Filmowe
AI25 was a reliable creative partner, combining new technology with a real understanding of film production and advertising.
Michał Krygier
Co-Founder & Creative Director
Punchline Agency
AI25 got the idea immediately and translated it into polished visuals that sat naturally inside the campaign.
Raphaelle Mahieu
Managing Director
forceMajeure Creative Agency
We worked with AI25 on content for an FMCG brand. They brought a strong mix of creative thinking and reliable execution.
Matt Szymanowski
CEO & Film Director
Bear & Bot
AI25 blends creative vision with production skill to turn bold AI ideas into cinematic work.
Maciek Maciejewski
Co-Founder & Creative Director
pro/porcja
AI25 read the brief instantly and turned it into something fresh, sharp and beautifully executed.
Mariusz Pietkiewicz
Producer & CEO
M5 Film
AI25 brought fresh ideas and delivered exactly what we needed, quickly and professionally.
Andi Akwa
CEO
JGGL
AI25 saw where we wanted to go, brought strong creative input, and made the whole process easy.
Snejana Barteneva
Co-Founder & Creative Director
CROSS X BODO
They really got our visual direction and made the whole process feel smooth, creative and easy.
Noam Meshulam
Founder
Pitchi Poy Animation Productions
AI25 brought a fresh perspective to the production, finding smart ways to combine new AI tools with a strong visual approach.
Michał Pieńkowski
Producer, Co-Founder & CEO
Garaż Miejsce Filmowe
AI25 was a reliable creative partner, combining new technology with a real understanding of film production and advertising.
Michał Krygier
Co-Founder & Creative Director
Punchline Agency
AI25 got the idea immediately and translated it into polished visuals that sat naturally inside the campaign.
Raphaelle Mahieu
Managing Director
forceMajeure Creative Agency
We worked with AI25 on content for an FMCG brand. They brought a strong mix of creative thinking and reliable execution.
Matt Szymanowski
CEO & Film Director
Bear & Bot
AI25 combines strong creative direction with real production expertise, turning ambitious AI ideas into polished, cinematic work.
Maciek Maciejewski
Co-Founder & Creative Director
pro/porcja
AI25 read the brief instantly and turned it into something fresh, sharp and beautifully executed.
Mariusz Pietkiewicz
Producer & CEO
M5 Film
AI25 brought fresh ideas and delivered exactly what we needed, quickly and professionally.
Andi Akwa
CEO
JGGL
AI25 saw where we wanted to go, brought strong creative input, and made the whole process easy.
Snejana Barteneva
Co-Founder & Creative Director
CROSS X BODO
They really got our visual direction and made the whole process feel smooth, creative and easy.
Noam Meshulam
Founder
Pitchi Poy Animation Productions
AI25 brought a fresh perspective to the production, finding smart ways to combine new AI tools with a strong visual approach.
Michał Pieńkowski
Producer, Co-Founder & CEO
Garaż Miejsce Filmowe
AI25 was a reliable creative partner, combining new technology with a real understanding of film production and advertising.
Michał Krygier
Co-Founder & Creative Director
Punchline Agency
AI25 got the idea immediately and translated it into polished visuals that sat naturally inside the campaign.
Raphaelle Mahieu
Managing Director
forceMajeure Creative Agency
We worked with AI25 on content for an FMCG brand. They brought a strong mix of creative thinking and reliable execution.
Matt Szymanowski
CEO & Film Director
Bear & Bot
AI25 combines strong creative direction with real production expertise, turning ambitious AI ideas into polished, cinematic work.
Maciek Maciejewski
Co-Founder & Creative Director
pro/porcja
AI25 read the brief instantly and turned it into something fresh, sharp and beautifully executed.
Mariusz Pietkiewicz
Producer & CEO
M5 Film
AI25 brought fresh ideas and delivered exactly what we needed, quickly and professionally.
Andi Akwa
CEO
JGGL
AI25 saw where we wanted to go, brought strong creative input, and made the whole process easy.
Snejana Barteneva
Co-Founder & Creative Director
CROSS X BODO
They really got our visual direction and made the whole process feel smooth, creative and easy.
Send us a brief
Start with a real brief rather than a call about capabilities. We reply with a fixed estimate, not a range.
100% job success
Job Success Score across completed contracts
Featured work
Work by the team, featured on the platform
Claimed profile & 5/5 client rating
Claimed profile
Listed & research-verified company
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Send us a brief
Start with a real brief rather than a call about capabilities. We reply with a fixed estimate, not a range.
100% job success
Job Success Score across completed contracts
Featured work
Work by the team, featured on the platform
Claimed profile & 5/5 client rating
Claimed profile
Listed & research-verified company
Verified
Verified Company & trusted by clients
Verified client reviews
Verified
Verified Agency Profile
Verified agency profile
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Section 2 signatory
AI transparency code. Voluntary commitment.
By submitting you agree to our Privacy Policy
Send us a brief
Start with a real brief rather than a call about capabilities. We reply with a fixed estimate, not a range.
100% job success
Job Success Score across completed contracts
Featured work
Work by the team, featured on the platform
Claimed profile & 5/5 client rating
Claimed profile
Listed & research-verified company
Verified
Verified Company & trusted by clients
Verified client reviews
Verified
Verified Agency Profile
Verified agency profile
🇪🇺
Section 2 signatory
AI transparency code. Voluntary commitment.
By submitting you agree to our Privacy Policy
Send us a brief
Start with a real brief rather than a call about capabilities. We reply with a fixed estimate, not a range.
100% job success
Job Success Score across completed contracts
Featured work
Work by the team, featured on the platform
Claimed profile & 5/5 client rating
Claimed profile
Listed & research-verified company
Verified
Verified Company & trusted by clients
Verified client reviews
Verified
Verified Agency Profile
Verified agency profile
🇪🇺
Section 2 signatory
AI transparency code. Voluntary commitment.
By submitting you agree to our Privacy Policy