Virtual Production & LED Volume
Generated environments on an LED wall, real actors in front of it, finished in the same pipeline as everything else we produce.
Virtual Production & LED Volume
Generated environments on an LED wall, real actors in front of it, finished in the same pipeline as everything else we produce.
Virtual Production & LED Volume
Generated environments on an LED wall, real actors in front of it, finished in the same pipeline as everything else we produce.
Virtual Production & LED Volume
Generated environments on an LED wall, real actors in front of it, finished in the same pipeline as everything else we produce.
600+
PROJECTS DELIVERED
Delivered by the team across live action, VFX, 3D & AI
12+
MARKETS DELIVERED
Campaigns localised across markets
10+
YEARS IN PRODUCTION
Team experience across commercials, films & series
48 H
CONCEPT TURNAROUND
From brief to first treatment
3.8B+
CONTENT VIEWS
Work by the team, seen across platforms worldwide
15+
LICENSED PLATFORMS
Commercial licences across AI, 3D and post
50+
BRANDS & AGENCIES
Worked with by the team, from startups to enterprise
5
ORIGINAL IP FILMS
Developed and finished in our own pipeline
600+
PROJECTS DELIVERED
Delivered by the team across live action, VFX, 3D & AI
12+
MARKETS DELIVERED
Campaigns localised across markets
10+
YEARS IN PRODUCTION
Team experience across commercials, films & series
48 H
CONCEPT TURNAROUND
From brief to first treatment
3.8B+
CONTENT VIEWS
Work by the team, seen across platforms worldwide
15+
LICENSED PLATFORMS
Commercial licences across AI, 3D and post
50+
BRANDS & AGENCIES
Worked with by the team, from startups to enterprise
5
ORIGINAL IP FILMS
Developed and finished in our own pipeline
600+
PROJECTS DELIVERED
Delivered by the team across live action, VFX, 3D & AI
50+
BRANDS & AGENCIES
Worked with by the team, from startups to enterprise
15+
LICENSED PLATFORMS
Commercial licences across AI, 3D and post
10+
YEARS IN PRODUCTION
Team experience across commercials, films & series
12+
MARKETS DELIVERED
Campaigns localised across markets
5
ORIGINAL IP FILMS
Developed and finished in our own pipeline
3.8B+
CONTENT VIEWS
Work by the team, seen across platforms worldwide
48 H
CONCEPT TURNAROUND
From brief to first treatment
600+
PROJECTS DELIVERED
Delivered by the team across live action, VFX, 3D & AI
10+
YEARS IN PRODUCTION
Team experience across commercials, films & series
3.8B+
CONTENT VIEWS
Work by the team, seen across platforms worldwide
50+
BRANDS & AGENCIES
Worked with by the team, from startups to enterprise
12+
MARKETS DELIVERED
Campaigns localised across markets
48 H
CONCEPT TURNAROUND
From brief to first treatment
15+
LICENSED PLATFORMS
Commercial licences across AI, 3D and post
5
ORIGINAL IP FILMS
Developed and finished in our own pipeline
ABOUT THE SERVICE
Service details
What this service covers, how we work, what you receive and how the scope is estimated.
01
What virtual production and LED volume shooting is
Virtual production puts the environment on an LED wall behind real actors: generated or 3D worlds displayed in-camera, final pixels captured on the day, no green screen and no guessing what the background will be. We run LED volume shoots in Warsaw with AI-generated environments on the wall and our own pipeline finishing the film.
03
What you receive
A finished film shot in-camera against your world, with the usual delivery set: masters, formats and cutdowns per the media plan. The environments remain assets: a world built for the wall can be reshot next campaign at a fraction of the cost, or reused in fully generated shots.
05
Cost and timeline
Quoted per brief as a fixed estimate covering environment production, volume day and finishing. Typical timeline is three to five weeks: environments in the first two, shoot day, then post. Environment reuse makes follow-up shoots materially cheaper.
02
How an LED shoot runs with us
The environment is produced before the shoot: generated or built in 3D by the same team, art-directed to the film’s look, tested on the wall in prep. On the day, actors perform inside the world, light from the wall falls naturally on faces and product, and the director sees the film in the monitor, not a green void. Post then finishes what the camera captured instead of building the shot from scratch.
04
When it is the right choice
When you need real actors in places a budget cannot take them, and interaction light and eyelines that green screen never quite delivers. It suits dialogue and performance work in strong environments, car and product work with reflective surfaces, and campaigns shooting several worlds in one studio day.
01
What virtual production and LED volume shooting is
Virtual production puts the environment on an LED wall behind real actors: generated or 3D worlds displayed in-camera, final pixels captured on the day, no green screen and no guessing what the background will be. We run LED volume shoots in Warsaw with AI-generated environments on the wall and our own pipeline finishing the film.
02
How an LED shoot runs with us
The environment is produced before the shoot: generated or built in 3D by the same team, art-directed to the film’s look, tested on the wall in prep. On the day, actors perform inside the world, light from the wall falls naturally on faces and product, and the director sees the film in the monitor, not a green void. Post then finishes what the camera captured instead of building the shot from scratch.
03
What you receive
A finished film shot in-camera against your world, with the usual delivery set: masters, formats and cutdowns per the media plan. The environments remain assets: a world built for the wall can be reshot next campaign at a fraction of the cost, or reused in fully generated shots.
04
When it is the right choice
When you need real actors in places a budget cannot take them, and interaction light and eyelines that green screen never quite delivers. It suits dialogue and performance work in strong environments, car and product work with reflective surfaces, and campaigns shooting several worlds in one studio day.
05
Cost and timeline
Quoted per brief as a fixed estimate covering environment production, volume day and finishing. Typical timeline is three to five weeks: environments in the first two, shoot day, then post. Environment reuse makes follow-up shoots materially cheaper.
Selected work
The work our clients allowed us to publish. Most white-label projects stay out of here, which is the point.
Selected work
The work our clients allowed us to publish. Most white-label projects stay out of here, which is the point.
Selected work
The work our clients allowed us to publish. Most white-label projects stay out of here, which is the point.
Selected work
The work our clients allowed us to publish. Most white-label projects stay out of here, which is the point.
HOW IT WORKS
Four steps, one point of contact
From brief to master, one person runs it: the one who scoped the work and will sign off the master.
Brief
You send the brief, references and brand assets.
REPLY WITHIN 24 HOURS
Brief
You send the brief, references and brand assets.
REPLY WITHIN 24 HOURS
Concept
Treatment, storyboard and locked references. You approve the film before a frame is generated.
FIXED ESTIMATE
Concept
Treatment, storyboard and locked references. You approve the film before a frame is generated.
FIXED ESTIMATE
Production
Generation, 3D and live plates where needed, directed by the same senior team throughout.
SENIOR-LED
Production
Generation, 3D and live plates where needed, directed by the same senior team throughout.
SENIOR-LED
Delivery
Edit, grade, sound, every format in the media plan. Two rounds, defined up front.
BROADCAST-READY
Delivery
Edit, grade, sound, every format in the media plan. Two rounds, defined up front.
BROADCAST-READY
What it costs, by what you need
Fixed estimate before production begins. Scope, deliverables, revision rounds and timeline set in writing.
Questions & answers
Questions before we start
Short answers. The long ones are in the estimate.
How long does an AI commercial take?
Four to six weeks from approved brief to master, depending on deliverable count. Concept and references take the first week; that is where most of the time saved against a shoot comes from.
Who owns the rights?
You do, under the terms agreed in the estimate. Every film is produced on licensed tools with a documented production record, and we sign the same usage terms a traditional production would.
Do you also shoot?
Yes. When the brief needs a real performance or a real product on camera, we shoot it and extend it with AI, 3D and VFX in the same pipeline.
What if the client wants changes?
Two revision rounds are defined before production begins. Anything beyond that is quoted separately before it is produced, never invoiced as a surprise.
Can it run on TV?
Yes. Every film is finished to broadcast specification, with loudness, colour and metadata checked before delivery. Several of the films above have aired in Poland.
Reviews
What they said afterwards
What they said afterwards
Brands & agencies
What they said afterwards
Founders, producers and creative directors from brands, agencies and production companies in Poland, the EU and the US.
Founders, producers and creative directors from brands and agencies in Poland, the EU and the US - the people who sign off the work, not the people who brief it.

Blazej Baar
Founder & Executive Producer
HIGHNOON/PL
AI25 combined strong creative thinking with smooth, reliable execution, bringing bold ideas to life with precision and craft.

Noam Meshulam
Founder
Pitchi Poy Animation Productions
AI25 brought a fresh perspective to the production, finding smart ways to combine new AI tools with a strong visual approach.

Michał Pieńkowski
Producer, Co-Founder & CEO
Garaż Miejsce Filmowe
AI25 was a reliable creative partner, combining new technology with a real understanding of film production and advertising.

Michał Krygier
Co-Founder & Creative Director
Punchline Agency
AI25 got the idea immediately and translated it into polished visuals that sat naturally inside the campaign.

Raphaelle Mahieu
Managing Director
forceMajeure Creative Agency
We worked with AI25 on content for an FMCG brand. They brought a strong mix of creative thinking and reliable execution.

Matt Szymanowski
CEO & Film Director
Bear & Bot
AI25 blends creative vision with production skill to turn bold AI ideas into cinematic work.

Maciek Maciejewski
Co-Founder & Creative Director
pro/porcja
AI25 read the brief instantly and turned it into something fresh, sharp and beautifully executed.

Mariusz Pietkiewicz
Producer & CEO
M5 Film
AI25 brought fresh ideas and delivered exactly what we needed, quickly and professionally.

Andi Akwa
CEO
JGGL
AI25 saw where we wanted to go, brought strong creative input, and made the whole process easy.

Snejana Barteneva
Co-Founder & Creative Director
CROSS X BODO
They really got our visual direction and made the whole process feel smooth, creative and easy.

Noam Meshulam
Founder
Pitchi Poy Animation Productions
AI25 brought a fresh perspective to the production, finding smart ways to combine new AI tools with a strong visual approach.

Michał Pieńkowski
Producer, Co-Founder & CEO
Garaż Miejsce Filmowe
AI25 was a reliable creative partner, combining new technology with a real understanding of film production and advertising.

Michał Krygier
Co-Founder & Creative Director
Punchline Agency
AI25 got the idea immediately and translated it into polished visuals that sat naturally inside the campaign.

Raphaelle Mahieu
Managing Director
forceMajeure Creative Agency
We worked with AI25 on content for an FMCG brand. They brought a strong mix of creative thinking and reliable execution.

Matt Szymanowski
CEO & Film Director
Bear & Bot
AI25 combines strong creative direction with real production expertise, turning ambitious AI ideas into polished, cinematic work.

Maciek Maciejewski
Co-Founder & Creative Director
pro/porcja
AI25 read the brief instantly and turned it into something fresh, sharp and beautifully executed.

Mariusz Pietkiewicz
Producer & CEO
M5 Film
AI25 brought fresh ideas and delivered exactly what we needed, quickly and professionally.

Andi Akwa
CEO
JGGL
AI25 saw where we wanted to go, brought strong creative input, and made the whole process easy.

Snejana Barteneva
Co-Founder & Creative Director
CROSS X BODO
They really got our visual direction and made the whole process feel smooth, creative and easy.

Noam Meshulam
Founder
Pitchi Poy Animation Productions
AI25 brought a fresh perspective to the production, finding smart ways to combine new AI tools with a strong visual approach.

Michał Pieńkowski
Producer, Co-Founder & CEO
Garaż Miejsce Filmowe
AI25 was a reliable creative partner, combining new technology with a real understanding of film production and advertising.

Michał Krygier
Co-Founder & Creative Director
Punchline Agency
AI25 got the idea immediately and translated it into polished visuals that sat naturally inside the campaign.

Raphaelle Mahieu
Managing Director
forceMajeure Creative Agency
We worked with AI25 on content for an FMCG brand. They brought a strong mix of creative thinking and reliable execution.

Matt Szymanowski
CEO & Film Director
Bear & Bot
AI25 combines strong creative direction with real production expertise, turning ambitious AI ideas into polished, cinematic work.

Maciek Maciejewski
Co-Founder & Creative Director
pro/porcja
AI25 read the brief instantly and turned it into something fresh, sharp and beautifully executed.

Mariusz Pietkiewicz
Producer & CEO
M5 Film
AI25 brought fresh ideas and delivered exactly what we needed, quickly and professionally.

Andi Akwa
CEO
JGGL
AI25 saw where we wanted to go, brought strong creative input, and made the whole process easy.

Snejana Barteneva
Co-Founder & Creative Director
CROSS X BODO
They really got our visual direction and made the whole process feel smooth, creative and easy.
Send us a brief
Start with a real brief rather than a call about capabilities. We reply with a fixed estimate, not a range.
100% job success
Job Success Score across completed contracts
Featured work
Work by the team, featured on the platform
Claimed profile & 5/5 client rating
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Send us a brief
Start with a real brief rather than a call about capabilities. We reply with a fixed estimate, not a range.
100% job success
Job Success Score across completed contracts
Featured work
Work by the team, featured on the platform
Claimed profile & 5/5 client rating
Claimed profile
Listed & research-verified company
Verified
Verified Company & trusted by clients
Verified client reviews
Verified
Verified Agency Profile
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Section 2 signatory
AI transparency code. Voluntary commitment.
By submitting you agree to our Privacy Policy
Send us a brief
Start with a real brief rather than a call about capabilities. We reply with a fixed estimate, not a range.
100% job success
Job Success Score across completed contracts
Featured work
Work by the team, featured on the platform
Claimed profile & 5/5 client rating
Claimed profile
Listed & research-verified company
Verified
Verified Company & trusted by clients
Verified client reviews
Verified
Verified Agency Profile
Verified agency profile
🇪🇺
Section 2 signatory
AI transparency code. Voluntary commitment.
By submitting you agree to our Privacy Policy
Send us a brief
Start with a real brief rather than a call about capabilities. We reply with a fixed estimate, not a range.
100% job success
Job Success Score across completed contracts
Featured work
Work by the team, featured on the platform
Claimed profile & 5/5 client rating
Claimed profile
Listed & research-verified company
Verified
Verified Company & trusted by clients
Verified client reviews
Verified
Verified Agency Profile
Verified agency profile
🇪🇺
Section 2 signatory
AI transparency code. Voluntary commitment.
By submitting you agree to our Privacy Policy