Concept & campaign development
We turn a brief into a campaign idea that can actually be produced: concept, key visual direction and a clear reason it works in AI, hybrid or 3D.
Concept & campaign development
We turn a brief into a campaign idea that can actually be produced: concept, key visual direction and a clear reason it works in AI, hybrid or 3D.
Concept & campaign development
We turn a brief into a campaign idea that can actually be produced: concept, key visual direction and a clear reason it works in AI, hybrid or 3D.
Concept & campaign development
We turn a brief into a campaign idea that can actually be produced: concept, key visual direction and a clear reason it works in AI, hybrid or 3D.
600+
Projects Delivered
Delivered by the team across live action, VFX, 3D & AI
12+
MARKETS DELIVERED
Campaigns localised across markets
10+
YEARS IN PRODUCTION
Team experience across commercials, films & series
48 H
CONCEPT TURNAROUND
From brief to first treatment
3.8B+
CONTENT VIEWS
Work by the team, seen across platforms worldwide
15+
LICENSED PLATFORMS
Commercial licences across AI, 3D and post
50+
BRANDS & AGENCIES
Worked with by the team, from startups to enterprise
5
ORIGINAL IP FILMS
Developed and finished in our own pipeline
600+
Projects Delivered
Delivered by the team across live action, VFX, 3D & AI
12+
MARKETS DELIVERED
Campaigns localised across markets
10+
YEARS IN PRODUCTION
Team experience across commercials, films & series
48 H
CONCEPT TURNAROUND
From brief to first treatment
3.8B+
CONTENT VIEWS
Work by the team, seen across platforms worldwide
15+
LICENSED PLATFORMS
Commercial licences across AI, 3D and post
50+
BRANDS & AGENCIES
Worked with by the team, from startups to enterprise
5
ORIGINAL IP FILMS
Developed and finished in our own pipeline
600+
Projects Delivered
Delivered by the team across live action, VFX, 3D & AI
50+
BRANDS & AGENCIES
Worked with by the team, from startups to enterprise
15+
LICENSED PLATFORMS
Commercial licences across AI, 3D and post
10+
YEARS IN PRODUCTION
Team experience across commercials, films & series
12+
MARKETS DELIVERED
Campaigns localised across markets
5
ORIGINAL IP FILMS
Developed and finished in our own pipeline
3.8B+
CONTENT VIEWS
Work by the team, seen across platforms worldwide
48 H
CONCEPT TURNAROUND
From brief to first treatment
600+
Projects Delivered
Delivered by the team across live action, VFX, 3D & AI
10+
YEARS IN PRODUCTION
Team experience across commercials, films & series
3.8B+
CONTENT VIEWS
Work by the team, seen across platforms worldwide
50+
BRANDS & AGENCIES
Worked with by the team, from startups to enterprise
12+
MARKETS DELIVERED
Campaigns localised across markets
48 H
CONCEPT TURNAROUND
From brief to first treatment
15+
LICENSED PLATFORMS
Commercial licences across AI, 3D and post
5
ORIGINAL IP FILMS
Developed and finished in our own pipeline
ABOUT THE SERVICE
AI commercials, in detail
What this service covers, how we produce it, what you receive and what it costs. Specific to this service, not boilerplate.
01
What concept and campaign development covers
Concept and campaign development is the work between a client brief and an idea a production can run on: the core thought, the key visual direction, the campaign architecture and a clear reason the idea works in AI, hybrid or 3D. We develop concepts for commercials, brand films, product launches and social campaigns for brands and agencies in Poland, the EU and the US.
03
What you receive
A concept deck with the core idea, key visual direction, campaign architecture and example executions per channel. Where it helps the decision, we add proof frames: styleframes generated in the actual pipeline, so what you approve is what production will look like. First directions are typically on the table within 48 hours, a full concept package within one to two weeks.
05
Cost and timeline
Concept and campaign development is quoted per brief, as a fixed estimate agreed before work begins: scope, rounds and timeline in writing. A focused concept sprint takes one week, a full campaign development two to three. Concept fees are typically credited against production when the film is produced with us.
02
How a concept is developed
We start from the brief and the business problem behind it, not from a visual trend. The team explores three to five directions, pressure-tests each against the production method that would make it, and brings back the ones that survive. Because the same people will produce the film, every concept comes with a realistic answer to how it gets made, on what budget and in what time.
04
When to bring us in
Bring us in when the brief is real but the idea is not there yet, when an existing idea needs to be rethought for AI or hybrid production, or when an agency needs a production-literate partner in a pitch. If you already have an approved concept, start at script and treatment instead.
01
What concept and campaign development covers
Concept and campaign development is the work between a client brief and an idea a production can run on: the core thought, the key visual direction, the campaign architecture and a clear reason the idea works in AI, hybrid or 3D. We develop concepts for commercials, brand films, product launches and social campaigns for brands and agencies in Poland, the EU and the US.
02
How a concept is developed
We start from the brief and the business problem behind it, not from a visual trend. The team explores three to five directions, pressure-tests each against the production method that would make it, and brings back the ones that survive. Because the same people will produce the film, every concept comes with a realistic answer to how it gets made, on what budget and in what time.
03
What you receive
A concept deck with the core idea, key visual direction, campaign architecture and example executions per channel. Where it helps the decision, we add proof frames: styleframes generated in the actual pipeline, so what you approve is what production will look like. First directions are typically on the table within 48 hours, a full concept package within one to two weeks.
04
When to bring us in
Bring us in when the brief is real but the idea is not there yet, when an existing idea needs to be rethought for AI or hybrid production, or when an agency needs a production-literate partner in a pitch. If you already have an approved concept, start at script and treatment instead.
05
Cost and timeline
Concept and campaign development is quoted per brief, as a fixed estimate agreed before work begins: scope, rounds and timeline in writing. A focused concept sprint takes one week, a full campaign development two to three. Concept fees are typically credited against production when the film is produced with us.
SELECTED WORK
Commercials we have produced this way
The work our clients allowed us to publish. Most white-label projects stay out of here, which is the point.
HOW IT WORKS
Four steps, one point of contact
From brief to master, one person runs it: the one who scoped the work and will sign off the master.
Step 1
Brief
You send the brief, references and brand assets.
REPLY WITHIN 24 HOURS
Step 1
Brief
You send the brief, references and brand assets.
REPLY WITHIN 24 HOURS
Step 2
Concept
Treatment, storyboard and locked references. You approve the film before a frame is generated.
FIXED ESTIMATE
Step 2
Concept
Treatment, storyboard and locked references. You approve the film before a frame is generated.
FIXED ESTIMATE
Step 3
Production
Generation, 3D and live plates where needed, directed by the same senior team throughout.
SENIOR-LED
Step 3
Production
Generation, 3D and live plates where needed, directed by the same senior team throughout.
SENIOR-LED
Step 4
Delivery
Edit, grade, sound, every format in the media plan. Two rounds, defined up front.
BROADCAST-READY
Step 4
Delivery
Edit, grade, sound, every format in the media plan. Two rounds, defined up front.
BROADCAST-READY
PRICING
What it costs, by what you need
Fixed estimate before production begins. Scope, deliverables, revision rounds and timeline set in writing.
Questions & answers
What clients ask before the first film
Short answers. The long ones are in the estimate.
How long does an AI commercial take?
Who owns the rights?
Do you also shoot?
What if the client wants changes?
Can it run on TV?
Reviews
What they said afterwards
What they said afterwards
Brands & agencies
What they said afterwards
Founders, producers and creative directors from brands, agencies and production companies in Poland, the EU and the US.
Founders, producers and creative directors from brands and agencies in Poland, the EU and the US - the people who sign off the work, not the people who brief it.
Noam Meshulam
Founder
Pitchi Poy Animation Productions
AI25 brought a fresh perspective to the production, finding smart ways to combine new AI tools with a strong visual approach.
Michał Pieńkowski
Producer, Co-Founder & CEO
Garaż Miejsce Filmowe
AI25 was a reliable creative partner, combining new technology with a real understanding of film production and advertising.
Michał Krygier
Co-Founder & Creative Director
Punchline Agency
AI25 got the idea immediately and translated it into polished visuals that sat naturally inside the campaign.
Raphaelle Mahieu
Managing Director
forceMajeure Creative Agency
We worked with AI25 on content for an FMCG brand. They brought a strong mix of creative thinking and reliable execution.
Matt Szymanowski
CEO & Film Director
Bear & Bot
AI25 combines strong creative direction with real production expertise, turning ambitious AI ideas into polished, cinematic work.
Maciek Maciejewski
Co-Founder & Creative Director
pro/porcja
AI25 read the brief instantly and turned it into something fresh, sharp and beautifully executed.
Mariusz Pietkiewicz
Producer & CEO
M5 Film
AI25 brought fresh ideas and delivered exactly what we needed, quickly and professionally.
Andi Akwa
CEO
JGGL
AI25 saw where we wanted to go, brought strong creative input, and made the whole process easy.
Snejana Barteneva
Co-Founder & Creative Director
CROSS X BODO
They really got our visual direction and made the whole process feel smooth, creative and easy.
Noam Meshulam
Founder
Pitchi Poy Animation Productions
AI25 brought a fresh perspective to the production, finding smart ways to combine new AI tools with a strong visual approach.
Michał Pieńkowski
Producer, Co-Founder & CEO
Garaż Miejsce Filmowe
AI25 was a reliable creative partner, combining new technology with a real understanding of film production and advertising.
Michał Krygier
Co-Founder & Creative Director
Punchline Agency
AI25 got the idea immediately and translated it into polished visuals that sat naturally inside the campaign.
Raphaelle Mahieu
Managing Director
forceMajeure Creative Agency
We worked with AI25 on content for an FMCG brand. They brought a strong mix of creative thinking and reliable execution.
Matt Szymanowski
CEO & Film Director
Bear & Bot
AI25 combines strong creative direction with real production expertise, turning ambitious AI ideas into polished, cinematic work.
Maciek Maciejewski
Co-Founder & Creative Director
pro/porcja
AI25 read the brief instantly and turned it into something fresh, sharp and beautifully executed.
Mariusz Pietkiewicz
Producer & CEO
M5 Film
AI25 brought fresh ideas and delivered exactly what we needed, quickly and professionally.
Andi Akwa
CEO
JGGL
AI25 saw where we wanted to go, brought strong creative input, and made the whole process easy.
Snejana Barteneva
Co-Founder & Creative Director
CROSS X BODO
They really got our visual direction and made the whole process feel smooth, creative and easy.
Noam Meshulam
Founder
Pitchi Poy Animation Productions
AI25 brought a fresh perspective to the production, finding smart ways to combine new AI tools with a strong visual approach.
Michał Pieńkowski
Producer, Co-Founder & CEO
Garaż Miejsce Filmowe
AI25 was a reliable creative partner, combining new technology with a real understanding of film production and advertising.
Michał Krygier
Co-Founder & Creative Director
Punchline Agency
AI25 got the idea immediately and translated it into polished visuals that sat naturally inside the campaign.
Raphaelle Mahieu
Managing Director
forceMajeure Creative Agency
We worked with AI25 on content for an FMCG brand. They brought a strong mix of creative thinking and reliable execution.
Matt Szymanowski
CEO & Film Director
Bear & Bot
AI25 combines strong creative direction with real production expertise, turning ambitious AI ideas into polished, cinematic work.
Maciek Maciejewski
Co-Founder & Creative Director
pro/porcja
AI25 read the brief instantly and turned it into something fresh, sharp and beautifully executed.
Mariusz Pietkiewicz
Producer & CEO
M5 Film
AI25 brought fresh ideas and delivered exactly what we needed, quickly and professionally.
Andi Akwa
CEO
JGGL
AI25 saw where we wanted to go, brought strong creative input, and made the whole process easy.
Snejana Barteneva
Co-Founder & Creative Director
CROSS X BODO
They really got our visual direction and made the whole process feel smooth, creative and easy.
Send us a brief
Start with a real brief rather than a call about capabilities. We reply with a fixed estimate, not a range.
100% job success
Job Success Score across completed contracts
Featured work
Work by the team, featured on the platform
Claimed profile & 5/5 client rating
Claimed profile
Listed & research-verified company
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By submitting you agree to our Privacy Policy
Send us a brief
Start with a real brief rather than a call about capabilities. We reply with a fixed estimate, not a range.
100% job success
Job Success Score across completed contracts
Featured work
Work by the team, featured on the platform
Claimed profile & 5/5 client rating
Claimed profile
Listed & research-verified company
Verified
Verified Company & trusted by clients
Verified client reviews
Verified
Verified Agency Profile
Verified agency profile
By submitting you agree to our Privacy Policy
Send us a brief
Start with a real brief rather than a call about capabilities. We reply with a fixed estimate, not a range.
100% job success
Job Success Score across completed contracts
Featured work
Work by the team, featured on the platform
Claimed profile & 5/5 client rating
Claimed profile
Listed & research-verified company
Verified
Verified Company & trusted by clients
Verified client reviews
Verified
Verified Agency Profile
Verified agency profile
By submitting you agree to our Privacy Policy
Send us a brief
Start with a real brief rather than a call about capabilities. We reply with a fixed estimate, not a range.
100% job success
Job Success Score across completed contracts
Featured work
Work by the team, featured on the platform
Claimed profile & 5/5 client rating
Claimed profile
Listed & research-verified company
Verified
Verified Company & trusted by clients
Verified client reviews
Verified
Verified Agency Profile
Verified agency profile
By submitting you agree to our Privacy Policy